ABSTRACT
This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions, objectives, relevance of study, research problems and scope of study. Secondly, interactive review of the subject matter was looked into. Here, relevant textbooks, journals, magazines etc. were consulted. This was to ensure that various options and knowledge of the experts and scholars were examined to broaden the scope of the researchers’ knowledge on the use of questionnaires and personal interview with customers and employers of the organization under study. Finally, there were limitations that were encountered and recommendation, suggestions were stated and this represents the view and opinions of the researcher. If the recommendations made are consistently implemented, it will go a long way to enhance the overall objectives of the organization and academic exercise.
Abstract
This research work aims at assessing the impact of human resources management of organizational performance of...
ABSTRACT
The need to capture stock market and foreign exchange market nexus in Nigeria is underscored b...
EXCERPT FROM THE STUDY
As part of its efforts to combat misinformation and to encourage the masses to take the covi...
ABSTRACT
The main purpose of this study was to assess youth org...
ABSTRACT
This study investigated the causes and patterns of female criminality, using criminological an...
Background to the Study
Small and Medium Scale Enterprises (SMEs) are deemed to be integral to the growth and developme...
Abstract:- The study investigated the influence of shyness and body dysmorphism on internet addiction among undergraduates. This s...
Background of the Study
The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and the...
Background of Study
Electronic commerce, also known as e-commerce, has developed rapidly in recent years. More and more and more consumer...
Thestudyinvestigatesrelativeimpactoffinancialsectorreformsonagriculturalandmanufacturing sector growth in Nigeria. To guid...