ABSTRACT
This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions, objectives, relevance of study, research problems and scope of study. Secondly, interactive review of the subject matter was looked into. Here, relevant textbooks, journals, magazines etc. were consulted. This was to ensure that various options and knowledge of the experts and scholars were examined to broaden the scope of the researchers’ knowledge on the use of questionnaires and personal interview with customers and employers of the organization under study. Finally, there were limitations that were encountered and recommendation, suggestions were stated and this represents the view and opinions of the researcher. If the recommendations made are consistently implemented, it will go a long way to enhance the overall objectives of the organization and academic exercise.
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Corruption has been an accepted cancerous disease that overtime has eaten deep into the soil of Nigeria. Corrup...
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The research study investigated the role of secretaries in computerized offices, with particular reference to c...
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In times past, a great deal of research has been carried out at various levels in the impact o...
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Cussonia barteri is used in traditional medicinefor the management of convulsion and epilepsy, especially in children in Ghana a...
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The project examines the structure of the Nigerian capital market and its impact on economic development in Nig...
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Nigeria external relations with the outside world started a long time before she gained her autonomy as an inde...
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The primary objective of this study is to examine how television plays a role in promoting agricultural develop...
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This study was carried out to the evaluate of the employability of graduates in Nigeria. ...
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This research work examined flood generating structures on Kubwa urban landscape Bwari Area Council. It is...